Why Timing is Everything For Your Social Media Marketing

Similar to peak traffic hours of cars and bikes on the roads, social media channels also have timings when the traffic of the audience is high. A proper understanding of your audience behaviour for your business is essential. If you know when your consumers are online you can get maximum engagement from your audience.

If you ask any marketer, what is the success of a brand’s marketing campaign? The answer always is the right campaign executed at the right time. Timing is everything in your marketing campaign. No matter how strong is the campaign, if performed at a time when there are low traffic times in the chosen marketing platform, your campaign will not get the desired eyeballs on your content. There is a quote that clearly tells there are different rush hours and different audience behaviour for different channels in social media.

After you have read this blog, you will have a right strategy to get your company page off to a great start in social media. If your traffic in your company pages has saturated, you will be able to engage with a wider audience by posting during the right time in social media channels.

Below are top channels for social media marketing, we discuss the best time and best days to post on these channels.

1. Facebook:

Let’s start with the most popular social media channel in the overall age group. Facebook hands down have the most amount of audience of all social media channels.

  • Best time to post:
  • The best days to post are Thursday through Friday. Wednesday has the peak traffic with most of the posts going live during the workweek. Early afternoon is the best time for maximum engagement. Post between 1pm – 4 pm. The traffic on Facebook builds after 9 am and peaks at 3 pm with Wednesday being the best day.

    After lunch people are relaxed, feel sleepy, generally bored and productivity of people is less, this is when most of the people log into Facebook. Just before, during and after lunch is the time when people scroll through there Facebook feed for stories to engage. People share and upload content during this time.

  • Worst time to post:
  • During 8 pm – 8 am is the time when people are having their dinner, engaged with family and on Facebook. Traffic fades after 4 pm. Avoid posting during the weekends. Traffic is quite during weekends, however, if you are promoting longer videos and articles, the weekend may be the right time since people have more time for time-consuming content.

  • Audience:
  • Facebook has 57% women, with age 45 and above makes 46% of the audience.

2. Linkedin

If your company needs to engage a business to business market, Linkedin is the best social media platform. 93% of B2B marketers prefer Linkedin as the top social media platform to generate B2B lead generation.

  • Best time to post:
  • According to Linkedin weekdays during business hours are the best time to post on Linkedin. The best days to consider posting is Tuesday through Thursdays.

    The best time for optimal results being between 7 am – 9 am or 5 pm – 6 pm. From an analysis of 14 million users, the optimal engagement can be seen on Tuesday between 10 am – 11 am. The traffic builds before and after business hours with peak traffic occurring between Tuesday through Thursday.

  • Worst time to post:
  • Mondays and Fridays are the worst days to post on Linkedin.

    The off business hours are the worst time to post on Linkedin. Being a platform ideal for B2B marketing and used as a professional social media platform, avoid posting during off-work hours, i.e., 10 pm – 6 am. Traffic fades from 9am-12pm and 1pm-5pm.

  • Audience:
  • There is an even percentage of men and women, with age 45 and above makes 49% of the audience.

3. Twitter:

Twitter is excellent for brand engagement with businesses as well as with the consumers. To make sure that your tweet does not get buried in the Twitter feed without getting any engagement make sure that you are posting during the right time.

  • Best time to post:
  • The best days to post on Twitter is from Monday to Thursday. Post at 5 pm for the highest number of retweets. Post between 12 pm – 6 pm for the highest CTR. This could be due to lunch breaks and people scrolling through their Twitter feed while commuting home from work. The traffic builds after 11 am peaks from Monday to Thursday.

    According to Twitter, 181% more likely to be on Twitter during their commute. Also 119% more likely to be on Twitter during school or work hours

    Twitter is perfect for B2B engagement. Weekdays provide 14% more engagement than weekends. Businesses work with other businesses during the weekdays; consumers explore with brands during the weekends. So depending on the kind of business that you are trying to engage, you need to analyze and optimize.

    Twitter is equally useful for B2C engagement. Wednesday to Sunday is good for B2C engagements and CTRs are highest on weekends and Wednesdays. According to Dan Zarrella, Twitter engagement for brands is 17% higher on weekends.

  • Worst time to post:
  • Friday is the worst day to post on Twitter. People usually have plans on Fridays and do not bother logging into Twitter.

    The worst time to post on Twitter is when people are at home after work because they are with the family. The time between 8 pm – 9 am should be avoided to post on Twitter. The traffic fades after 3 pm, avoid posting after 3 pm on Friday.

  • Audience:
  • Twitter has 59% women, with age group between 25 to 44 makes 58% of the audience.

4. Google+:

Finding the consumer in the right frame of mind is important. Google+ is a great platform for marketing of small and local businesses. If you can reach the consumer at the right time, you will be able to get maximum engagement for the user.

  • Best time to post:
  • Weekdays are the best days for posting, i.e., Monday to Friday. To get the maximum engagement on Google+ post between 9 am – 11 am. Also it is found that late morning during weekdays is the best time to post on Google+. The traffic builds after 9 am peaks during work hours.

  • Worst time to post:
  • Avoid posting on the weekends. Also, from 6 pm – 8 am should be prevented from posting. The traffic fades after 5 pm, so avoid posting in the evening.

  • Audience:
  • 71% of Google+ audience is male, with an age of 24 and younger make 50% of users.

5. Pinterest:

Pinterest is a visual-centric social media platform. The platform is great for fashion brands and interior designers. Most of the users on Pinterest have a buying mindset. The users on Pinterest like and pin what they want to buy or want to have.

  • Best time to post:
  • The best time to post on Pinterest is when people have ideal time and are looking for time pass. Saturday is the best time to post with 2 pm – 4 pm or 8 pm – 1 am being the best timing. The peak time to post on Pinterest for fashion and retail is Friday at 3 pm.

    According to Fannit, best times to post are Saturday from 2am-4am and 8pm-11pm. According to SEJ, Pinterest activity peaks at 9 pm. According to 10Alike, the best time to pin is between 2 pm – 4 pm or 8 pm – 1 am EST.

  • Worst time to post:
  • The wrongest time to post on Pinterest is between 5 pm – 7 pm. The traffic fades after 5 pm, avoid late afternoons.

  • Audience:
  • 82% of Pinterest users are women with age 34 and younger make 55% of the users.

6. Instagram:

The app-based social media platform gets the only image and video-centric posts uploaded to the platform, which can be even synced to go on your Facebook feed.

  • Best time to post:
  • The best day to post is Monday. According to TrackMaven, Instagram engagement is consistent throughout the week, with slight spikes on Mondays and small dips on Sundays.

    The off-work hours are the best time to post on Instagram. But Fortune 500 companies post aggressively during business hours with posts spike between 3 pm – 4 pm EST.

  • Worst time to post:
  • Avoid posting during business hours.

  • Audience:
  • 51 % Instagram audience is male whereas 49% is female with the age group between 18 to 29.

7. Snapchat:

After Facebook had become the most widely used social media platform, users started using Instagram platform because it was only an app based platform with excellent filters to wow your audience. It is not so long that this new platform, Snapchat has become popular amongst the younger generation.

Snapchat is all about the number of Snapchat views you get from your friends. Your friends go through your story, and engagement is counted on whether your snap has been opened or has your story been viewed.

  • Best time to post:
  • The majority of Snapchat users are in middle school, high school, and college students. They are most likely to access the app after they are done with their studies or homework, laying in bed and doing time pass going through Snapchat stories to fall asleep. Hence the best time to post on Snapchat is between 10pm-1am EST or late night.

  • Worst time to post:
  • Early mornings and during business hours.

  • Audience:
  • Snapchat audiences are mainly young, a majority of users to be aged less than 24 years.

You need to analyze your data and optimize your postings based on it. Also, different industries have different customer avatars, keep that in mind while creating your social media post timings.

Seasons also affect your marketing campaign and the product you are marketing. If you are selling wool, you need to start campaigning just before the start of winters. DIY products can be sold most when your consumer is on holiday. Holiday marketing is best during the middle of the week when people are looking to get away from work.

Creating social media business accounts are not enough if you are not posting when your target audience is online. Be it educational content, inspiring photos or creative graphics your timing is everything for your social media marketing. Share your thoughts on what results have you seen while posting during different schedules?

Jimit Bagadiya

Jimit Bagadiya

Exploring new tools and read blogs of my favorite authors is the beginning of my day. Apart from this, I enjoy spending my day with mobile, computer, car, wife and loving son.
Jimit Bagadiya


Sign up here to get the latest news, updates and special offers delivered directly to your inbox.

  • So are you saying that if I post at 4:00pm to Facebook, people will see my post at 4? Does the algorithm not impact your posts like the rest of us?

    Also, should I expect a 1-3x impact by posting at these times, or something a little closer to 1-3%?

    Just wondering.

  • From my experience on my E-commerce stores, I’ve got 3 times more sales when I advertised with the right timing

Improve your online sales through social media promotions with Mento.
Start Your 14-days Trial